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Like to know more?

Hi, I'm Keri, nice to meet you.

Learn more about me here, including my skills, my experience & my passions.

Learn More
So, what's the story?

About Me

What am I?

I'm a Product/UX/UI Designer with 14 years of design experience. I currently hold a position as a Senior Product UI/UX Designer.
My background also includes research and strategy which notably aids my design approach.

What are my skills?

I'm skilled at Product Design, Visual Design, UX Design, UI Design, Sketching & Prototyping, User Research, Interaction Design and Responsive Design .
I have a passion/obsession for the details which lends itself well to solving difficult design problems.

What I get excited about

I get excited about beautiful design flows, remarkably uncomplicated apps & mind boggling new tech.
I also get a “kick” out of improving work processes & have introduced ways of working, project management tools & communication systems.

What is my experience?

My extensive experiece focuses on working in an agile environment to execute across a number of design stages, from requirements definition, wireframes and user flows, to working directly with development teams, defining detailed interactions, iterating high fidelity prototypes and final visual design production. Leveraging research, analytics, usability testing, customer insights and other quantitative/qualitative data to advance ideas and the products.
I also get a “kick” out of improving work processes & have introduced ways of working, project management tools & communication systems.

Leadership and Values

I would describe my leadership style as direct, and leading by example. I enjoy delegating tasks and taking the lead on projects, but I also like to stay involved and inspire my team by showing that I'm working hands-on to help them, too.
My role in leadership positions is to bring out the very best in others even when they know more than I do. The learning process never stops and I love leading, learning and working with people. I always make sure I am available to answers questions, be supportive, make sure team members are on track and that deadlines are met.

My next role

I would like to work with one company and team long term as opposed to several contract rojects. I'd like to apply the UX processes and leanings I’ve gained professionally and academically to solve design problems.
Once research & solutions have been concluded, I can then apply my Product Deisgn and Visual Design skills to bridge the gap between UX and UI.

My UX Process

I follow IDEO's Human-Centered Design and the
Lean UX Design Thinking process.


I use the the below research methods as I feel this process is the best way to accumulate quantitative & qualitative data on users and competitors in most industries. This in turn informs my design with a research & evidence based solution.

  • 1 Research

    Usability Tests
    Depth Interviews
    Online Surveys
    Competitive Benchmarking Analysis

  • 2 Analysis

    Affinity Diagram
    Customer Journey Map
    Personas

  • 3 Design

    Flow Diagram
    Defining Navigation
    Sketching
    Wireframing

  • 4 Prototype

    Low, Medium and High Fidelity Prototypes
    Interactive Prototype
    Finalize Design and Strategy

  • 5 Test

    Usability Tests
    Depth Interviews on Prototype
    Iteration

My Main Tools

I like to keep on top of relevant trends and tools to build my skill set. Here's a few I've got the hang of.

Sketch

XD

Figma

InVision

Photoshop

Illustrator

InDesign

HTML 5

HTML 5

CSS 3

Some Credentials

Experience & Education

Experience

06/2004 - Present

Various Clients Remote

Design Director & Senior Product UX/UI Designer Remote

Directing and designing the user experience, interactions, process flows, visual design across native mobile applications, web sites and web applications tablet, wearable connected devices, e-commerce and SaaS platforms.
Working in an agile environment with multiple development teams to execute design across satellite connectivity products in the aviation sector.
Requirements definition, wireframes and user flows.
Detailed interaction, iterating high fidelity prototypes and final visual design.
Leveraging research, analytics, usability testing, customer insights and other quantitative/qualitative data to advance ideas and the product.
Coordinating, directing and managing creative and technical resources.
Presenting UX/UI solutions to colleagues & stakeholders.
Candidate interviews & selection. On-boarding process planning and training.
Worked on an elegantly designed smart home family console that does it all with voice and chat capabilities. This connected device preserves legacies, shares life’s major events, organizes activities and helps accomplish day-to-day tasks in a secure environment where you have full control over your private information. Worked on the native mobile application for iOS and Android and the web application. The device is the world’s first private, multi-generational smart home family console to offer carefully selected communication and organizational services.
Worked with a dental software company on creating dental software with advanced AI for dentists and dental assistants to better diagnose and treat dental patients and find the issues with the advanced AI so nothing is missed when a dentist or dental assistant reviews an x-ray. The software design also included patient information so the dentist would not recommend treatment the patent couldn’t afford.
Driving force behind improving work processes & best practices within merging design teams.
Mentoring and management of junior/mid level designers.

03/2014 - 12/2019

Dexcom.com

Senior Product UX/UI Designer Remote

Working with Dexcom as a Senior UX/UI and Senior Product Designer on their websites, product dashboards, diabetic device and native mobile applications for Android and iOS.
Worked on the Continuous Glucose Monitoring (CGM) applications for all platforms to make certain diabetics can read and understand their results without having to use fingersticks.
The applications clean and minimal design is necessary in case a diabetic has blurry vision or other health issues that may impede or impact their vision.
• Design Patterns
• Usability Testing
• Customer Journey Maps
• Interaction Design

2012 - 2015

Holiday Systems International

Creative Director and Senior Product UX/UI Designer

Produced high impact pieces for advertising initiatives, product collateral, direct mail, and inhouse programs.
Created designs, concepts, and layouts and aesthetic design concepts compatible with all browsers and mobile.
Conducted user experience research to inform design variables.
Developed, refined, and implemented high-quality user interfaces using strong information, architecture, visual design, and interaction design skills.
SaaS application design, including wireframes and mock-ups for HSI’s proprietary booking engine for clients, inventory application and business engine for vendors.
Worked with Human Resources to develop interactive training for new hires and sales teams.
Analyzed business requirements, user feedback and determined appropriate scenarios and workflow, and created and presented UX, UI prototypes to reflect solutions.

06/2009 - 10/2010

Nevada Health Centers, Inc.

Creative Director of eLearning and Senior UX/UI Designer

Responsible for the design direction and creation of 36 NVRHC Online University instructional courses in record time, exceeding employer expectations.
Leading team members through design solutions with a collaborative approach.
Mentored and managed team members.
Interviewed and selected creative and technical staff for projects.
Designed and developed the UX and UI for courses and exams in Flash, Photoshop, and Illustrator, and created eLearning programs in Camtasia.
Interacted with team members at multiple levels of the organization, and managed projects, including schedules, planning, coordination, within defined deadlines and budgets.

01/2005 - 05/2009

Freelance Design Projects

SENIOR INTERACTIVE DESIGNER  SENIOR INSTRUCTIONAL DESIGNER

Created, designed, and developed interactive eLearning solutions for multiple industrial verticals, including automotive, healthcare, and government.
Interacted with team members at multiple levels of different organizations, and managed projects, including schedules, planning, coordination, within defined deadlines and budgets.

07/2004 - 12/2004

Y&R Wunderman

Creative Director Interactive - Lincoln.com and Mercury.com

Leading the creative design efforts for the most engaging user experience and brand recognition for lincoln.com.
Communicating with clients to target their specific media needs.
Presented ideas and comps at client pitch meetings with great success.
Led creative and technical teams.
Directly interacted across multiple levels of the organization, both internal and external, to properly implement brand direction, recognition, use, and compliance.

12/2003 - 07/2004

BBDO-DETROIT

Creative Director Retail Performance Solutions Daimler Chrysler Products

Created, designed, and developed interactive eLearning web-based and video classroom solutions.
Directed design solutions for creative and technical staff to follow.
Directly interacted across multiple levels of the organization, both internal and external, to properly implement brand direction, use, and compliance.
Created online templates in Dreamweaver, Flash to facilitate further course creation.

Education & Development

2020-2021

Professional Diploma in UX Design

UX Design Institute

During this University-accredited, industry-approved Diploma, I gained a deep learning of UX through project & exam based work.
Course modules included:
• Design Principles & Patterns
• Usability testing
• Online Surveys
• Affinity Diagrams
• Customer Journey Maps
• Interaction Design
• Prototyping & Wireframing

Email Me for Resume
Where I'm at
  • Las Vegas, Nevada USA
Email Me At
  • dux@bestuxconsultant.com
Call me at
  • 702-518-0260
© Keri L. Mitoff